Christchurch School of Gymnastics

Project Description: Christchurch School of Gymnastics 50th Anniversary

Client: Christchurch School of Gymnastics

Project Overview:

In 2019, Daniel Price Art & Design was commissioned to lead the design for the Christchurch School of Gymnastics' 50th Anniversary celebrations. This comprehensive project involved creating a cohesive and visually engaging brand experience across multiple touchpoints, including a history book, branding, merchandise, and advertising collateral for the celebratory events.

Design Challenge:

The primary challenge was to develop a design language that honored the school's rich history and achievements while also conveying a sense of modernity and excitement appropriate for a celebratory occasion. The designs needed to be versatile enough to work across a variety of formats, from print publications to event signage and merchandise.

Creative Solution:

Daniel Price Art & Design delivered a suite of design solutions that included:

• History Book: A commemorative history book that chronicled the school's 50-year journey, featuring archival photos, stories, and testimonials. The design incorporated a classic and refined aesthetic with a contemporary twist, using elegant typography and a dynamic layout.
• Branding: A refreshed brand identity for the anniversary celebrations, including a custom logo, color palette, and visual language. The design captured the school's spirit of athleticism, community, and dedication.
• Merchandise: A range of merchandise items, such as t-shirts, posters, and banners, featuring the anniversary branding. The designs were bold, vibrant, and eye-catching, appealing to a wide audience of students, parents, and alumni.
• Advertising Collateral: A variety of promotional materials for the celebration events, including flyers, invitations, social media graphics, and signage. The designs were energetic and engaging, effectively communicating the event details and generating excitement.

Project Results:

The designs played a crucial role in creating a memorable and impactful 50th-anniversary celebration for the Christchurch School of Gymnastics. The history book served as a lasting tribute to the school's legacy, while the branding, merchandise, and advertising collateral helped to create a festive and cohesive atmosphere for the events. The project was a resounding success, strengthening the school's brand identity and fostering a sense of pride and community.